July 2008 Vol: 2 Issue: 7
Our Mission Tips :
Follow up your Mission Statement with client testimonials. The perfect way to back up what you say! See how this office did it in Washington, DC...

Homepage Image Tips:
Did you know that you can create a custom slide show for your homepage? Add some local flavor to your office site by adding images of local sites, landmarks, etc. See how this office used this feature in Dallas, TX...

Homepage News Tips:
Did you know you can promote your office through homepage news? Announce events, services, etc., with a custom news article that you select to appear on the homepage! This feature is built right into the Web Builder! Tell me more...

Apply These Tips To My Website

Web Builder Bulletin Archive

Web Builder Bulletin Feedback

Web Builder Product Manager Survey

Web Builder Sites & Keywords
by James Casas
A "Keyword" is a word or series of words, relating to your business, that can be typed into a search engine as a search expression. Your goal is not only to use keywords within your website that will attract traffic, but (more importantly) do so at the end of the buying cycle (which leads to more conversions). To select strong keywords for your website you need to know how clients are looking for your products & services. Avoid using keywords that are vague & consider the competition for those keywords you select. There are many free tools for analyzing keywords, contact your Web Builder Product Manager for further assistance with improving your office website's keywords.

Acquiring Royalty-Free Stock Images
by James Casas
Acquiring images the easy, affordable & correct way (licensed), is made possible through iStockphoto.com. Once you sign up & add credits to your account, you are able to search a wide variety of royalty-free images that can be purchased for as little as $1 - $3 for web formats. Your account will be kept up to date with the photos you have purchased & are licensed to use. View the step by step process or contact your Web Builder Product Manager for more info.

Web Builder Reminders
Please review your LandAm Web Builder sites for for any updates:

• Is your content current & up to date?
• Are all names, numbers, addresses & photos current?
• Have you completed the setup process for your Web Builder site?
• Have you completed your Web Builder site? Edits can be made later.
• Is your domain name forwarding to your Web Builder site?

• Image Services - Royalty-Free stock image search & custom image editing for your Web Builder office site.
• Graphic Services - Creation of custom web graphics for upload to your Web Builder office site.