Dec. 2007 Vol: 1 Issue: 2
Homepage Image Tips:
Upload your own "Animated GIFs" to your website's homepage image area to liven up your page. Take a look at what this office in did Sandusky, OH...
Recent News Tips:
Does your office have an eNewsletter? Drive traffic to your Web Builder site by placing a link (to a customized article on your "Local News" page) within your eNewsletter. You can even provide a link to a printable version of your eNewsletter in your "Document Library".
Document Library Tips:
Store a vast collection of downloadable documents for your clients to save & print at the touch of a button. Many offices upload fax forms, newsletters, financial worksheets & informational flyers. Take a look at how this office arranged their "Document Library" in Los Angeles, CA ...
Help Me Add These Features To My Site!
Feedback On Improving This eNewsletter
Web Builder Product Manager Survey
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Web Builder Search Engine Optimization
by James Casas
Having trouble showing up on Google or other search engines? Put these "SEO" (Search Engine Optimization) best practices to work for your website. Much of the solution revolves around "Keywords" (or "Keyphrases"). A suggestion is to think of four or five "Keywords" that represent each page of your website and use them in that page’s body copy, while still maintaining the copy’s readability (also keep in mind what words clients use to search for your particular business). When creating links, don’t use words like “Click here,” instead use links such as “Let us help you with your Title Insurance.” In addition, when a heading or subhead appears on a page, be descriptive with the wording you choose for these areas. A heading or subhead will provide more weight on a search engine than additional words on a page. The full "SEO" paragraph is available upon login at LandAmOffice.com, under "Support", "Builder FAQs".
Enhancement News
by James Casas
We have added "Drop Down Navigation" to your Web Builder sites, this feature dramatically increases the ease of use for users trying to find information on your site. We will also be adding 4 new color templates to bring the total to 8 different templates (for non-branded sites), these new templates match the color schemes used for marketing materials available at BrandLandAm.com. To view a current list of added Web Builder Enhancements visit the "Features" page at LandAmOffice.com. Thank you to all who have submitted & continue to submit enhancement requests, your continued feedback is responsible for the evolution of LandAm's Web Builder.
Web Builder Reminders
Another month has passed, this is your reminder to review your LandAm Web Builder sites for any updates that may be needed:
- Is the information on your website up to date? Has your staff or office location changed?
- Do you have new photos to upload?
- Have you completed the setup process for your Web Builder site?
- Do you need help finishing your Web Builder site? Modifications based on client feedback can always be made down the road.
- Do you need help setting up your custom domain name so that it goes to your Web Builder site?
- Please take time to complete a survey regarding your Web Builder Product Manager, James Casas.
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